CLIENT
When We All Vote
Stephanie Young, Chief Communications & Culture Officer
AGENCY
Annette Fonte, EVP Managing Director
Rohan Mandelia, SVP, Strategy
Jon Goynshor, VP, Head of Partnership Marketing
Leah Sallen, VP, Media
Luis Nunez, Associate Creative Director
Lucas Pimenta, Regional Motion & Content Designer
Manuel Bordé, Global Chief Creative Officer
Civic Nation
SUMMARY
With US voter turnout at record lows, When We All Vote knew that countering apathy and getting people to show up would be a monumental task. Voting starts with registration, and simply the act of making a voting plan is proven to boost turnout. So When We All Vote enlisted the help of culturally-relevant, respected celebrities, and an army of volunteers to produce a once-in-a-lifetime Instagram Live event headlined by Michelle Obama, providing information and resources to one-million-plus people, eventually convincing over 40,000 new voters to start the registration process.
