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Dixie
A Lot on Your Plate

RAN IN: United States

CLIENT
Georgia-Pacific

Teresa Bossong, Director, Content Center Lead
BradHamilton, Senior Brand Building Manager, Dixie
TaylorBandzul, Senior Brand Manager, Brand Building, Livingware
MelissaKinard, Sr. Manager, Data Driven Marketing
Jessica Winski, Communication Manager
Javier Bustillos, Senior Brand Director, Dixie
ScottFranzer, Senior Media Manager –Programmatic
Sam Stringer, Programmatic Activation Manager, Consumer Business
Jessica Licea, Ad Operations Manager
Caroline Galphin, Planner, Strategy
Jill Phillips, Programmatic Trader
Victoria Trombley, Vice President, Strategy
Grace Greenblatt, Digital Negotiator
Dana Livingston, Associate Director, Digital Investment

AGENCY
Arc Worldwide *Lead Agency

John Florek, VP, Creative Director
ZachBasten, Creative Director
DianaSaenz, AccountDirector
BrendaMartinez, Strategy Director
Brad Sharp, Senior Account Executive
ShemKrey, Account Executive
Jodi Katz, Senior Producer
DavidBrot, Executive Vice President, Account Director
TimDonakowski, ACD, Copywriter
Jason Pickar, Associate Creative Director
Brooke Chai, Jr. Copywriter
Rhea Rannie, Jr. Art Director
Roberto Blanco, Creative Director
ScottFry, SVP, Group Executive
DanaWillis, Talent Manager
Kelly Gibson, Sr. Business Manager
StephanieSamalis, Producer
Kelli Hurley, Project Manager
Lauren Hawes, Senior Vice President, Strategy Director


PrizeLogic


MSL Group

Lynsey Elve, SVP, Account Director
ColleenBaker, Account Supervisor
Jolyn Koehl, VP, Account Director
Katie Dorr, Senior Account Executive
Madeline Lupori, Account Executive


SUMMARY

Dixie stepped up to address the personal, household-by-household challenges created by the pandemic.Why? Because that’s in Dixie’s DNA. Founded to help solve the 1900s cholera outbreak, Dixie has been making people’s lives safer and easier ever since. This was the perfect time to help again. Dixie asked “What Can Dixie Take Off Your Plate?” The response was thousands of entries requesting anything from haircuts to dish washers. Dixie delivered –yes, even dishwashers. That’s how committed Dixie was to providing personalized solutions.The outcome was unprecedented engagement that surpassed historical benchmarks.

CASE VIDEO


Language: English