Reckitt Benckiser

Christopher Tedesco, General Manager, US Marketing
Ferran Rousaud, VP, US Marketing
Rich Sidoli, Senior Brand Manager
Ruth Apgar, Professional Services Marketing Manager
Olivia Stefanelli, Brand Manager

McCann New York *Lead Agency

Sarah Watson, EVP, Global Strategy Director
Ellie Frame, Senior Strategist
Chioma Aduba, EVP, Head of Business Leadership
Alba Berdala, VP, Account Director
Elyssa Friedman, Account Director
Maru Kopelowicz, EVP, Global Executive Creative Director
Peter Sherer, Associate Creative Director
Francisco Valenzuela Barrera, Associate Creative Director
James Lawson, Senior Producer
Anthony Perez, Strategy Director
Sara Worthington, Group Creative Director
Armando Flores, Group Creative Director

Momentum Worldwide *Lead Agency

Kevin Gosselin, VP, Group Creative Director
Nicole Miller, VP, Design Director, XD
ErinMcGivney, VP, Business Leadership
Adrian Velazquez, VP, Group Strategy Director
Megan Cross, VP, Group Creative Director
Loisse Ledres, Experience Designer, XD
Traci Borella, Group Print Manager
Sara Costa, Senior Project Manager
Drew Maddox, Manager, Business Leadership

MRM New York

The ongoing and often unresolved debates about how safe it was to open schools during the COVID-19 pandemic caused a lot of anxiety among parents and unpreparedness in schools. As a brand dedicated to keeping loved ones illness-free, Lysol’s Here for Healthy Schools program offered Welcome Back Packs with products and activities to help keep kids safe. Despite being known for our disinfecting products and not public policy, our program exceeded its enrollment goal by 26% and helped schools reopen safely.