CLIENT
Bank of the West
Pedro Mascaro, Head of Brand, Advertising & Sponsorship
Greg Comolli, VP, Advertising PartnerBen Stuart, CMO
KirkCopeland, VP, Principle Marketing Lead, Retail Banking
Leslie Nuccio, SVP earned media
PamelaChau, VP, Digital Marketing
Emily Iwan, VP, PR
AGENCY
Roger Baran, VP, EDC
Rosana Mojica, Designer
Julie Liss, VP, CSO
Matt Cloud, Strategy Director
Raquel Cucurella, Sr. Account Director
Elena Kjos, Account Supervisor
Jose Molla, Co-Founder/CCO
Luis Montero, President
Wavemaker
Marko Polovina, Senior Associate, Digital Investment
Cindy Suen, Associate, Digital Investment
Jim Bourke, Manager, Data Sciences
Esther Tu, Analyst, Data Sciences
Razorfish
PatrickMurphy, Associate Media Director
ElizabethHall, Media & Search Supervisor
DerekGiebler, Senior Media Planner
KaeliLynam, Senior Account Manage
DawnSiegel, Media Account Supervisor
NehaJagtiani, Senior Account Director
SUMMARY
Drowned out by other banks focused on a short list of offerings—convenience, service and low fees—Bank of the West tapped into a growing desire for brands who put principle alongside profit. The 1% for the Planet Account created the ultimate proof of the banks’ values—the only bank account that helps everyday people take climate action. This first-of-its-kind account drove the highest consideration levels in Bank history, and achieved 139% of sales goals even through the depths of the pandemic.
