CLIENT
Telenor Srbija
Petar Nogo, Marketing and Digital Communications Director Ivan Krstić,
ATL & Digital Communications Manager
AGENCY
New Moment New Ideas Company *Lead Agency
Ana Šutić, Creative Director Igor Milovanovic, Head of Art Tamara Kričak,
Account Director Nemanja Špoljarić, Designer Milutin Markovic,
Art Director Mina Markovic, Art Director Irena Sredojevic, Account manager Veljko Bojkovic, Copywriter
Cloud21 Production
Dusan Mladenovic, Executive producer Petar Petrovic, Director Luka Milicevic, DoP
SUMMARY
Last year, sales after launch of our Smart watch for kids was below expectations because it targeted “concerned parents” niche. To give it another try, we decided to rather pitch the offer to kids instead of their parents. To reach kid’s attention, we changed product name to SMARTIĆ-SATIĆ. We subverted traditional kid's campaigns, creating a modern, catchy tune and music video with a choreography, highlighting true children’s interests. The end results were beyond amazing, overachieving KPI by far. We sold 12.360 devices in 2018. compared to 468 (2017).
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