Denview Limited

Sergey Selivanov, Marketing Manager

SEVEN *Lead Agency

Alex Leibovich, Creative Director
Leonid Zezin, Deputy General Director

Portfolio project targets on December gifting shoppers, since they are willing to pay more and looking for a variety for different addressees. 5 special product offers were introduced that perfectly match each of 5 key gifting occasions. Innovative campaign communication (retail pallet/display, trade press, leaflet or consultants advice) - explains the portfolio offer for each specific gifting occasion and makes shopper choice easy. To note, competitors still using general winter holiday theme. Retailers supported the campaign with 1700 promo pallets (incl 872 branded) vs 350 last year. Resulted in 13% sales growth vs whisky (-22%) and cognac (-9%) markets decline. Also grew market share in Dec-16 vs Nov-16 for each of 5 participating focus brand.