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Winline
Let's forget this match

RAN IN: Russia

CLIENT
Managing Company of the National Horse Breeding Union LLC

AGENCY
Adventa Lowe Company Limited *Lead Agency


Znamenka Marketing communications agency *Lead Agency


SUMMARY

This is a story about sports bookmaker who changed the market trends and supported the football fans in the most difficult moment of the their favorite team defeat. Winline returned all bets made in favor of Spartak when it lost game to Liverpool 7:0. This event had a PR effect 10 times higher than the returned rates and caused an increase in the volume of bets in the next match by 30%.

CASE STUDY

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CASE VIDEO


Audience: The main target audience are football fans who are the most active gamers making bets. Emotional belief, empathy for the team are make possible to bid for favorite team, even when the team is almost doomed to lose. Among soccer fans, Spartak fans are a priority, since Winline is the title sponsor of the team.  

Objectives: The main goal is the trust increase to bookmaker, which can be evaluated in wagers growth more than 20% in money terms.  

Type: B2C

Language: English, Russian