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Renault
Online Showroom

RAN IN: Russia

CLIENT
Renault Russia

AGENCY
SUMMARY

Renault creates a new experimental sales channel, The Renault online showroom allows anyone to buy a new Renault online. The online showroom launched as a fully functioning online market place.

CASE VIDEO


Audience: All new car buyers with a focus on heavy internet users.

Objectives: A.Business: 5000 cars sold in first year. // B. Behavioral: start buying cars online // C.Perceptual:Perceived Renault as an innovative and pioneering brand.

Type: B2C

Language: English, Russian