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Spasibo by Sberbank
Portfolio campaign SPASIBOMANIA

RAN IN: Russia

CLIENT
Loyalty program Spasibo by Sberbank

AGENCY
Center of Loyalty Programs *Lead Agency


SUMMARY

An extensive portfolio campaign SPASIBOMANIA for members of the program Spasibo by Sberbank made it possible to solve a range of tasks, i.e. to strengthen client loyalty for the program, to stimulate transaction activity with cards, including Partners, to stimulate purchases in the marketplaces and in the mobile application.

CASE VIDEO


Audience: Our task was in involving maximum program members with the focus on those clients who were active users of bonus points and were interested in obtaining additional benefits from SPASIBOMANIA game.

Objectives: Our goals - stimulating transaction activity; strengthening client loyalty for the program; turnover growth for the program partners; transactions in the program marketplace; a broader use of program products and services: social networks (bank and program groups), upgrading personal data (email), digital channels and services (a mobile application, a marketplace).

Type: B2C

Language: English, Russian