Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Tele2
Test our 4G. We will give your money back if you don't like it

RAN IN: Russia

CLIENT
T2 Mobile LLC

AGENCY
McCann Moscow *Lead Agency


SUMMARY

All mobile operators talk abput their fast 4G and its quality for a long time. How an operator launching 4G the last one can build 4G awareness in a short time, and convince the consumers try it, and not get lost on the background of similar messages from competitors? Instead of talking Tele2 decided to give its 4G for a try, thus using an FMCG mechanics Moneyback in telecom for the first time. As a result already a month later 4G awareness by Tele2 among non-Tele2 subscribers increased by 7 points.

CASE VIDEO


Audience: We have chosen the audience with the maximum potential for the business growth: active data users - those who spent a lot of time in Internet via mobile gadgets: communicating in social networks, listening to music, watching online videos those who cannot imagine their lives without smartphones and mobile internet.

Objectives: First of all we had to build awareness about fast 4G by Tele2, and convince people to try it. So the main KPI was 4G Awareness - the index showing awareness about presence of fast mobile technologies. Campaign KPI: growth of 4G Awareness index among subscribers by 2 points within a quarter in the regions where campaign was planned vs. the regions, not participating in the campaign.

Type: B2C

Language: English, Russian