Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

SMPOLIS.RU
Car Curling

RAN IN: Russia

CLIENT
Insurance agency SMPOLIS.RU

AGENCY
Voskhod *Lead Agency


SUMMARY

How is it possible to reach 25 million people with a budget on event production of only 700,000 rubles and with a media budget of 0? We decided to reinvent the curling! A skating rink, 4 teams, 6 OKA cars and 50 accidents in 2 hours! This became the topic of the day in the news media. The company became known not only in the region of its presence, but also on the federal level and even abroad. We received 34 publications in international media, 164 publications in the federal media, 76 publications in the regional media. With the help of one event the attitude towards the insurance company was changed in a positive way and the personal brand of the director SMPOLIS.RU was formed.

CASE VIDEO


Audience: Target audience: men and women 25+ with higher than average income (decision makers, owners/managers of medium and large companies).

Objectives: The advertising campaign budget was limited to 700,000 Rubles (media + event production). It was decided to organize a creative event, which would draw attention from both the general public and the target audience. Media goals: Maximize coverage by publishing free media publications; Generate traffic to the website. Perception/Attitude: Create a positive image and increase the level of knowledge of the insurance agency; Develop a personal brand for the CEO of SMPOLIS.RU. Commercial goal: to ensure the share expansion of marginal products in the portfolio by 20%.

Type: B2C

Language: English, Russian