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Soglasie insurance
Trust Matters

RAN IN: Russia

CLIENT
Soglasie insurance

AGENCY
IQ marketing *Lead Agency


SUMMARY

Series "Trust"- 12 short films, brought to life by Valeriya Germanika in collaboration with renowned animators, tells heartfelt stories of ordinary people extraordinary professions — from the trainer of elephants to blind call center employee. All the characters are real, all stories are real. The aim of the project — using digital communication to draw attention to the severity of the problem of lack of trust in society. That is the documentary genre with his honesty and candor helped to convey the depth of subject confidence and to bring a new platform of the insurance company "Trust leads to agreement".

CASE VIDEO


Audience: We divided an audience into 2 groups: 1. Consumers of services. The brand audience includes men (63%) and women (37%), couples, of an average age of 25 – 54, education - higher (54%), secondary/vocational (16%). But in this project, we decided to work wider and to involve an active audience of social networks that can share with us a discussion platform on the topic of trust. 2. Employees and applicants of competitors working in the insurance sector.

Objectives: 1.To increase the brand awareness by the broad and target audience of the Company. 2. To draw attention to the theme of trust distrust in the society and to start a on-line discussion with regards to the topic, using a non-standard format of native advertising. 3.To create an active audience that would continuously keep up the interest to the theme of trust in the social networks. 4.To form the perception of the IC Soglasie brand by the target audience (potential and current customers, partners, and employees) with the territory of trust and a new slogan "Trust matters. Soglasie" 5.To form an attractive image of the employer (among the external and internal target audience).

Type: B2C

Language: English, Russian