Audience: Meet Maxim and Olga - typical consumers of Theraflu. They are active, purpose-driven people with a high degree of responsibility. Their lives are so intense that their calendar is booked for 2 weeks ahead. They just do not have time to be sick. They love Theraflu because it quickly brings them back to active life and helps not to depend on circumstances.

Objectives: To grow 2 times faster than category, Theraflu must be the first in everything. To be top-of-mind for Maxim and Olga, when they start to think about getting sick. To achieve this, we need to create a high-quality contact with consumers, where Theraflu plays a role of the brand bringing unique benefits of innovation and knowledge related during to the cold and flu season. And, despite the long-term nature of the project, the first benchmarks were to be reached already in the first months after launch.

Type: B2C

Language: English, Russian