Audience: Our target audience is a woman from 25 to 45 years old with children from 3 to 12 years old. It is she who cares for the members of the whole family when they are ill, and she makes a decision about the purchase the remedy against cough and cold. It is important to the mother to trust the remedy she treats her family members with, it is necessary to be confident both in the effectiveness of the drug and in its safety, especially when it comes to the child. And Doctor MOM is just such a remedy-it is natural and safe, and it is also effective and suitable for treating the whole family.

Objectives: 1) To ensure the growth of children's portfolio of Doctor MOM higher than the growth of correspondent market segments, which affects the fulfillment of the brand's goal for 2017: for the first time to become the second in the market in value sales, bypassing its historical competitor with a strong children's consumption profile 2) To increase the indicator of intention to buy syrup and ointment Doctor MOM 3) To attract more users to the Dr. Mom web site compared to the previous brand's digital project

Type: B2C

Language: English, Russian