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TITANOF
The introduction of the TITANOF filter

RAN IN: Russia

CLIENT
TITANOF

AGENCY
TITANOF *Lead Agency


SUMMARY

Every person who cares about the health of their loved ones uses a filter for water purification. In the process of using the filter, we are forced to constantly change disposable filter cartridges and spend money on it! With the titanium filter for TITANOF water, we solved the problem of constant financial costs for the purchase of disposable filter cartridges! The TITANOF filter cartridge is made of titanium and does not require replacement. TITANOF is a durable filter that allows you to save money for a long period of operation.

CASE VIDEO


Audience: We chose an audience of men and women with the age of 45 +, owners of dachas and houses living outside the city with an average and high monthly income, because, according to Yandex, this audience is most interested in acquiring a main filter in order to solve the problem of water purification or choose a new solution that does not require permanent replacement of disposable filters

Objectives: The objectives of the project for 2017: 1. Brand awareness, for the year 2107 was the goal of 300,000 interested consumers in water purification were to see our product and familiarize with it. 2. Sales - the goal for 2017 to implement 1500 filters. 3. Network Retail - the goal is to get the TITANOF filter on the shelves of one large network retailer to increase sales in 2018 through this sales channel to 10,000 filters per year.

Type: B2C

Language: English, Russian