Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Petrovich
Petrovich. Shop in stores, where 90% of professionals shop

RAN IN: Russia

CLIENT
Petrovich LLC Construction trade house

AGENCY
Contrapunto *Lead Agency


SUMMARY

We found an argument, which at a time of a constantly falling market attracted customers from Moscow and St.Petersburg: 90% of professionals in the Northwest region already buy from Petrovich. This fact was noticed by their Moscow counterparts (the St. - P. colleagues wouldnt do it for no reason, right?) and gained trust of the always anxious end consumers. Therefore, the main idea of our campaign is a simple thought: Shop in stores, where 90% of professionals shop!

CASE VIDEO


Audience: Our target audiences: 1. Ordinary people in the Moscow and Northwest regions, who live and work in modern megacities with its mad rhythm, unregulated work hours and constant traffic. And for whom renovation is another stress, coping with which would be easier by at least being confident in something like the best store for construction materials. 2. Moscow professionals (supervisors) for whom we are newbies on the market. They are rational and conservative in their choices; nevertheless, they respect their colleagues and listen to their opinion. 3. St. Petersburg professionals (supervisors) who have been our loyal clients for a while already. They do not have to be lured, they just have to be reminded that we remember and cherish them after two successful campaigns, oriented on the end-users!

Objectives: Case objectives

Type: B2C

Language: English, Russian