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Beeline
Superpower of Beeline TV

RAN IN: Russia

CLIENT
VimpelCom PJSC

AGENCY
Contrapunto *Lead Agency


SUMMARY

In 2018 Beeline launched an updated application Beeline TV. By that time competitors already actively compete in novelty, range, content quality. The task was to make the utmost subscribers to be shortly connected to our service. Analyzing current trends and global experience we realized that potential grow lies in switching users to seamless content - start at home, keep on the go. We turned people's mind saying that now even the coolest superheroes can be with you everywhere. This was clearly demonstrated by the most stubborn, bold but herewith fun superhero Deadpool.

CASE VIDEO


Audience: We had decided to focus on active people with very busy schedules, moving from one place to another. At the same time, they want to have time to watch their favourite movies, TV shows and new releases.

Objectives: Our main tasks were:Increase in the number of installations +30%Increase in paying audience +80%Revenue growth+70%Increased viewing from mobile devices +20%

Type: B2C

Language: English, Russian