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MegaFon
Champions of our hearts!

RAN IN: Russia

CLIENT
MegaFon PJSC

AGENCY
Re:evolution *Lead Agency


SUMMARY

According to the analytical data of MegaFon, before the launch of the campaign, MegaFon TV had problems with fame. And so we decided to build a communication on a relevant association with football as the theme of the year, since MegaFon has been a sponsor of the Russian national football team for over 2 years now; and relevant informational networks - the Russian national team wins the Spanish national team.

CASE VIDEO


Audience: Main TA: - MF own subscribers - mobile Internet users - not subscribed to MF TV as of the campaign start - interested in football   These TA segments are identified based on news hook relevance

Objectives: Commercial goal (KPI): * Ensure that 250 thousand users return back to the service (before the RC starts – 140K returns per week). * Ensure the increase in the number of users (installations) by 50 % (before the RC starts – 30K installations per week). * Getting broad coverage

Type: B2C

Language: English, Russian