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Heineken
Gift-o-rater

RAN IN: Singapore

CLIENT
Heineken - Asia Pacific Breweries Singapore

Venus Teoh / Marketing Director / Heineken - Asia Pacific Breweries (Singapore)
Irene Tay / Marketing Manager / Heineken - Asia Pacific Breweries (Singapore)
Jen Sze Ling / Assistant Brand Manager / Heineken - Asia Pacific Breweries (Singapore)

AGENCY
DDB Group Singapore *Lead Agency

Chris Chiu/Chief Creative Officer/DDB Group Singapore
Joel Chin/Creative Director/DDB Group Singapore
Karine Tan/Senior Art Director/DDB Group Singapore
Rudy Zulkifly/Copywriter/DDB Group Singapore
Drishti Khemani/Senior Art Director/DDB Group Singapore
Edric Cheong/Copywriter/DDB Group Singapore
Daniel Osgodby/Social Media Planner/DDB Group Singapore


SUMMARY

Christmas campaigns are tough, simply because it’s traditional and predictable. Heineken wanted to subvert the cliché of Christmas gifting and turn on a surprise – for all. “All I want for Christmas is Heineken” is a clever campaign that subverts a seasonal phenomenon – cringeworthy holiday-gifting - to create surprise and customer affinity, thus driving sales and engaging more consumers than any conventional beer campaign.

CASE VIDEO


Classification: National

Language: English