KFC Singapore

Juliana Lim/ Senior Marketing Director/ KFC Singapore

Ogilvy & Mather Singapore *Lead Agency

Cilla Peitzsch/ Account Director/ Ogilvy & Mather Singapore
Vanessa Tiu/ Account Manager/ Ogilvy & Mather Singapore
Francis Wee/Executive Creative Director/Ogilvy & Mather Singapore
Shawnn Lai/Creative Director/Ogilvy & Mather Singapore
Pedro Pedreira/Associate Creative Director/Ogilvy & Mather Singapore
Chook Yean Tang/Art Director/Ogilvy & Mather Singapore
Satyen Rao/Content Strategist/Ogilvy & Mather Singapore
Uli Chan/Content Specialist/Ogilvy & Mather Singapore
Prema Alexander/Planner/Ogilvy & Mather Singapore

Mindshare Singapore *Lead Agency

If there is one trend in recent years that has disrupted categories, travelled countries and been on every other marketing brief- it’s on healthy living and eating. This is a story about how KFC’s temptation to introduce “healthy chicken” was thankfully tempered by an understanding that it’s more effective to crack open the health hype than it is to join in. By studying frustrations against our junk cravings, KFC introduced their most sinful dish; write one of the spiciest sales stories to proudly bring out inner glutton among disciplined Singaporeans.