Samsung Asia Pte Ltd

Kim Jaehoon/ Head of CDM Group/ SEAO/ Samsung Asia Pte Ltd
Geetika Bisla/ Regional Lead for Mobile Marketing and Social Media/ CDM Group/ SEAO/ Samsung Asia Pte Ltd

J. Walter Thompson Singapore *Lead Agency

Gaurav Lalwani/ General Manager/ J. Walter Thompson Singapore Pte Ltd
Malati Afridi/Senior Planning Director/J. Walter Thompson Singapore Pte Ltd
Farrokh Madon/Chief Creative Partner/J. Walter Thompson Singapore Pte Ltd
Kimie Ong/Senior Producer/J. Walter Thompson Singapore Pte Ltd
Kenny Foong/Senior Art Director/J. Walter Thompson Singapore Pte Ltd
Gerri Hamill/Director of Broadcast & Content Asia Pacific/J. Walter Thompson Singapore Pte Ltd
Huw Davis/Data and Analytics Lead/APAC/J. Walter Thompson Singapore Pte Ltd
Lynette Chua/Account Director/J. Walter Thompson Singapore Pte Ltd

Publicis Media

Starcom Mediavest Group

Sizmek Singapore

The Smartphone category is a red ocean space with blurring differentiation. Galaxy S8’s post-launch campaign was Samsung’s first-ever data-driven campaign using programmatic at its core, with precisely engineered content targeting diverse audiences to drive conversion. One phone, over 9,000 targeted messages to segmented audiences customized to specific contexts, driving phenomenal results - 28X purchase intent KPIs.