Heineken - Asia Pacific Breweries Singapore

Venus Teoh / Marketing Director / Heineken - Asia Pacific Breweries (Singapore)
Irene Tay / Marketing Manager / Heineken - Asia Pacific Breweries (Singapore)
Jen Sze Ling / Assistant Brand Manager / Heineken - Asia Pacific Breweries (Singapore)

DDB Group Singapore *Lead Agency

Chris Chiu/Chief Creative Officer/DDB Group Singapore
Joel Chin/Creative Director/DDB Group Singapore
Karine Tan/Senior Art Director/DDB Group Singapore
Rudy Zulkifly/Copywriter/DDB Group Singapore
Drishti Khemani/Senior Art Director/DDB Group Singapore
Edric Cheong/Copywriter/DDB Group Singapore
Daniel Osgodby/Social Media Planner/DDB Group Singapore

Christmas campaigns are tough, simply because it’s traditional and predictable. Heineken wanted to subvert the cliché of Christmas gifting and turn on a surprise – for all. “All I want for Christmas is Heineken” is a clever campaign that subverts a seasonal phenomenon – cringeworthy holiday-gifting - to create surprise and customer affinity, thus driving sales and engaging more consumers than any conventional beer campaign. It featured surprisingly witty ways to use digital content, both online and outdoors, including a ‘Gifto- rater’ e-store and Clear Channel PlayLive! kiosks. The result was unprecedented: increased customer penetration and a thumping 7% sales increase.