Royal Caribbean Cruises (Asia) Pte Ltd

Nicole Lai, Head of Marketing, Royal Caribbean Cruises (Asia) Pte Ltd
Sean Tracey, Managing Director, Royal Caribbean Cruises (Asia) Pte Ltd
Ling Ying Shing, Senior Marketing Executive, Royal Caribbean Cruises (Asia) Pte Ltd
Jolene Khoo, Senior E-Commerce Marketing Executive, Royal Caribbean Cruises (Asia) Pte Ltd

iris Singapore *Lead Agency

Alasdair Gray, Senior Planner, Iris Singapore
Dean Reinhard, Creative Technology Director (APAC), Iris Singapore
Grant Hunter, Regional Executive Creative Director, Iris Singapore
Stanley Chan, Account Director, Iris Singapore
Lim Rui Si, Junior Planner, Iris Singapore
Peh Pei Yi, Senior Account Executive, Iris Singapore

“I’d never go on a cruise” Have you ever been on a cruise? If not, think it would be cramped, and many elderly gamblers? For many holidaymakers, that’s the image stopping them from giving it a try. For Royal Caribbean, sales growth required new passengers This was a problem for Royal Caribbean. Existing fans couldn’t pay more per trip, so revenue growth needed to come from first timers. Large sales growth by challenging perceptions It’s not a travel option – it’s a social destination. By repositioning cruises to solve group holiday compromising, sales value increased by 18% YOY..