AIA Group

Stuart A. Spencer / Cheir Marketing Officer / AIA Group
Catherine Gibbs / Head of Sponsorship / AIA Group
Ho Lee Yen / Chief Customer and Marketing Officer / AIA Singapore Private Limited
Joanna Ong-Ash / Head, Brand & Corporate Communications - Marketing / AIA Singapore Private Limited
Esther Tan / Section Head, Brand & Corporate Communications / AIA Singapore Private Limited
Carine Wu / Assistant Manager, Brand & Corporate Communications / AIA Singapore Private Limited

BBDO Singapore *Lead Agency

Nick Morrell / Managing Director / BBDO Singapore Pte Ltd
Andy Wilson / Head of Strategy, Asia / BBDO Singapore Pte Ltd
Danny Searle / Chief Creative Officer, Asia / BBDO Singapore Pte Ltd
Rachel Tan / Senior Account Director / BBDO Singapore Pte Ltd
Lauren Lim / Creative Director / BBDO Singapore Pte Ltd
Malcolm Wee / Associate Creative Director / BBDO Singapore Pte Ltd
Naomi Lam / Planner / BBDO Singapore Pte Ltd
Pam Wong / Senior Account Manager / BBDO Singapore Pte Ltd
Jonathan Yang / Video Director / BBDO Singapore Pte Ltd
Emily Cornelius / Content Creator / BBDO Singapore Pte Ltd
Chua Ann May / Senior Producer / BBDO Singapore Pte Ltd
Vicky Gelling / Business Director / BBDO Singapore Pte Ltd
Alexandra Jo Heller / Planner / BBDO Singapore Pte Ltd

This campaign marks the first step shifting AIA from an insurance provider to a more relatable brand that is helping Singaporeans lead healthier lives. Inspired by the insight we unearthed from our customers, we discovered that people are motivated to live healthier not for themselves but for their kids. Our Idea - The Healthy Living Kid’s Conference – unscripted films capturing the authentic and charming conversation between David Beckham and children about their views on healthy living. Our results? Record performance in Viewability, and unprecedented uplift in active search about AIA.