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Pizza Hut
Foodies Anonymous

RAN IN: Singapore

CLIENT
Pizza Hut Singapore Pte. Ltd.

"Paddy Rangappa / General Manager / Pizza Hut Singapore
Joyce Tan / Senior Director / Pizza Hut Singapore
Wei Yi Lee / Marketing Manager / Pizza Hut Singapore

AGENCY
Ogilvy Singapore *Lead Agency

Cilla Peitzsch / Group Account Director / Ogilvy Singapore
Vanessa Tiu / Senior Account Manager / Ogilvy Singapore
Francis Wee / Executive Creative Director / Ogilvy Singapore
Pedro Pedreira / Associate Creative Director / Ogilvy Singapore
Shawnn Lai / Creative Director / Ogilvy Singapore
Benjamin Tan / Director / Ogilvy Singapore
Mamp Grewal / Senior Planner / Ogilvy Singapore


SUMMARY

Pizza Hut was one of the default choices whenever people had a food emergency. It delivered pizzas hot and fast, and made life simpler. But with the rise of food aggregators, delivery is no longer about simplicity. It’s now about having tons of food choices that are just as accessible. So, to reclaim Pizza Hut’s relevance, we gave Pizza Hut’s simple pizza delivery a new purpose: the delicious antidote to food overcomplication, a symptom of having too many choices. Pizza Hut’s delivery sales increased and so did store sales.

CASE VIDEO


Language: English