CLIENT
Atlantic Grupa
MOJCA PESENDORFER, Vodja marketinga, Droga Kolinska d.d./ Atlantic Grupa
NATAŠA ČEŠNOVAR GREGORC, Vodja marketinga, DrogaKolinska d.d. / Atlantic Grupa (Vodja marketinga)
ANA JAMNIK, Senior Brand Manager, DrogaKolinska d.d. / Atlantic Grupa (Senior Brand Manager)
ENZO SMREKAR, Glavni direktor strateškega področja, DrogaKolinska d.d. / Atlantic Grupa (Glavni direktor strateškega področja)
SIMON ŽALEC, Digitalni specialist, Droga Kolinska d.d. / Atlantic Grupa (Digitalni specialist)
PETRA ČADEŽ, direktorica marketinga, SPP namazi, Droga Kolinska d.d./ Atlantic Grupa
NEDELJKA JANKOVIĆ, Regionalni vodja upravljanja BZ za trg, Droga Kolinska d.d./ Atlantic Grupa
AGENCY
JANEZ RAKUŠČEK, Kreativni direktor, Kreativni direktor, Luna \TBWA
JERNEJA RADOVIČ, Direktor projektov, Direktor projektov, Luna \TBWA
VIDA KOS, Direktor projektov, Direktor projektov, Luna \TBWA
TINE LUGARIČ, Kreativni direktor, Kreativni direktor, Luna \TBWA
MAŠA BUTARA, Digitalni strateg, Luna \TBWA (Digitalni strateg)
MARUŠA HROVAT, Strateginja, Luna \TBWA
Media Publikum
iProm
Valicon
SUMMARY
Campaign Discover how you like them the most! with which Argeta vegetable spreads have been launched has strongly exceeded all set business, marketing and communications goals. Argeta vegetable spreads gained high market share, launch did not cause sales cannibalization of other classical Argeta spreads - sales of other Argeta spreads even rose, high first trial has been built and communications had a direct sales effect. Argeta vegetable spreads launch had a positive effect on the image of whole Argeta brand.