Mercator, d.d.

ANDREJA ZADNIK ANDOLJŠEK, Direktorica tržnega komuniciranja, Mercator (Strateško vodenje projekta na strani naročnika in sodelovanje pri izvedbi kampanje) VIKTORIJA RADOJEVIĆ MAVRIČ, Direktorica marketinga, Mercator (Strateško vodenje projekta na strani naročnika) MATEJA SMODILA, Projektni vodja, Mercator (Sodelavka pri projektu)

ArnoldVuga *Lead Agency

STOJAN PELKO, Kreativni direktor, ArnoldVuga (Kreativni direktor) NINA HUREMOVIĆ, Direktorica naročnikov, ArnoldVuga (Vodja projekta na strani agencije) RADOVAN ARNOLD, Direktor, ArnoldVuga (Umetniški direktor) DAVID FARTEK, Umetniški direktor, ArnoldVuga (Umetniški direktor)

Pristop Media d.o.o.

ALINA ŽUGELJ PIKALO, Direktorica naročnikov, Pristop Media (Medijski strateg) NIKA NOVAK, Medijski načrtovalec, Pristop Media (Medijski načrtovalec)

Slovenia records a rise in consumer satisfaction, buyers are becoming less rational in purchasing, looking for varied offer. For Mercator this is an opportunity to build differentiation on the diversity of the offer, since we have a wide assortment in our portfolio. Our advantage are renowned brands in assortment and we wanted to further strengthen this advantage with the My brands project. In a year more than 100 brands have joined the project, 85% are Slovene. Purpose of the cooperation is to highlight the benefits of brands and increase sales.