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Start it up Slovenia
Start it up Slovenia

RAN IN: Slovenia

CLIENT
Spar Slovenija

IGOR MERVIČ, direktor, Spar Slovenija JANJA ŠTULAR, Vodja marketinga, Spar Slovenija NATAŠA PURGAJ, Strokovna sodelavka, Spar Slovenija

AGENCY
Formitas creative *Lead Agency

MOJCA RANDL, direktorica, Formitas skupina ŽANA MOČNIK, Vodja projektov, Formitas Creative BLAŽ RITMANIČ, Kreativni direktor, Formitas Creative


Direct media komunikacije *Lead Agency

MITJA TUŠKEJ, strateg, AM komunikacije


Pro plus

ALEŠ MUHIČ, Direktor marketinga, ProPlus KREATIVNA PRODUKCIJA, PROPLUS MATIJA GOLJAR, Voditelj oddaje, Ustvarjalnik


NLB d.d.


Summit motors d.o.o.


SUMMARY

Start-it up Slovenia forges an innovative multi-level partnership between Spar Slovenia, POP TV and fresh local entrepreneurs. By tackling real problems (youth unemployment, lack of support and chances) we got massive support for the project from the media and general audience. Everyone in Slovenia was invited to support their favorites with a purchase to earn them the title Hit product of the year. By activating the whole country, we co-created the belief that it is possible – even in Slovenia! Before third season 18 of 20 entrepreneurs stayed on shelves, being among best selling products in their category.

CASE VIDEO


Type: b2c

Language: Slovenian