CLIENT
Telekom Slovenije, d.d.
SAMO OŠINA, Direktor strateške poslovne enote Množični trg, Telekom Slovenije, d.d (Direktor strateške poslovne enote)
MOJCA AVŠIČ, Direktorica marketinga Množični trg, Telekom Slovenije, d.d. (Direktorica marketinga)
SIMON SLONJŠAK, Segmentni vodja, Napredno bivanje, marketing Množični trg, Telekom Slovenije, d.d. (Segmentni vodja)
MATEJA GRABAR PREMELČ, Vodja ekipe tržno komuniciranje, marketing Množični trg, Telekom Slovenije, d.d. (Vodenje projekta)
AGENCY
UROŠ GORIČAN, Kreativni direktor, Pristop d.o.o. (Kreativni direktor)
SARA MEKINC, Kreativni direktor, Pristop d.o.o. (Kreativni direktor)
MELITA BOŽIČ, Direktor projektov, Pristop d.o.o. (Direktor projekta)
MOJCA MAČKOVŠEK DANEV, Vodja projektov, Pristop d.o.o. (Vodja projekta)
BARBARA DRNOVŠEK, Vodja projektov, Pristop d.o.o. (Vodja projekta)
Renderspace d.o.o.
Pristop Media d.o.o.
TAMMA ŽBONTAR, Direktorica projektov, Pristop Media d.o.o. (Skrb za medijski zakup)
SUMMARY
In a world where telecommunication services became basic goods, and everything is evolved around price, users no longer notice differences between providers. So, for Christmas season, we created unique, blue world. »Turn your life to blue« has represented our world as a welcome contrast to everyday life of the »pre-new-year« and everyday life hectics: as calm, homely and modern world, customized for users. With the »blue« line of telecommunications visibility, which distanced us from the competition and brought us closer to users, we strengthened the position of a leading ITK provider for home services.