Ace Hardware

Jeff Gooding, Director of Consumer Marketing
Dana Larsen, Brand Department Manager, Consumer Marketing
Christopher Boniface, Media Manager
Anna Wyrwas, Senior Creative Specialist

FCB Chicago *Lead Agency

Scot Havrilla, SVP, Group Management Director
Kate Hearn, Management Director
Myra Mazzei, VP, Creative Director
Tom Flanigan, Associate Creative Director
Jason Koerner, Interactive Creative Director
Jenny Hoffman, Senior Producer

Spark Media

Ace needs to be a big player in paint. But big box stores are the first choice. We had to raise awareness and create a destination that changed perceptions. Our target has her go-to places and people to feel beautiful but she didnt have that place for her home. Introducing a revolution in beauty: The Paint Studio at Ace. The Paint Studio gave her a place to make her home beautiful. The new Paint Studio awareness increased by more than 20 points in 90 days and sales soared beyond expectations.