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Jack's
The Official Pizza of the Grill

RAN IN: United States

CLIENT
Nestle USA

Mohini Joshi, Marketing Director
David Miller, Brand Manager
Adam Harrison, Assistant Brand Manager

AGENCY
Geometry Global *Lead Agency

Leigh Cuesta, Creative Director
Ann Yun, Creative Director
Kristen Eglitis, Account Supervisor
Sarah Behrens, Account Director
Heidi Schoeneck, SVP Creative Director


Ogilvy Public Relations (Social @ Ogilvy)


Weber Shandwick


SUMMARY

Despite expected annual summer decline for the frozen pizza category, Jacks, a Midwestern value player, has a unique attribute that makes them relevant during the increasingly competitive and cluttered summer grilling months. As one of the only frozen pizzas that can actually be put on the grill, we found a clever way to drive awareness and differentiate it as "The Official Pizza of the Grill", thereby highlighting this unique attribute as well as owning the new seasonal usage occasion.

CASE VIDEO


Hero Medium: Social Media - Facebook

Medium Featured On Video: Branded Content, Digital/Interactive, Disturbution Changes, Packaging, PR, Pricing, Retail Experience, Shopper Involvement, Social Media, Other

Audience: Mothers

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: Regional,National

Language: English