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Alcon
Get an A+ in Eye Care

RAN IN: United States

CLIENT
Alcon

Shawn Millerick, Head of Marketing, US OTC
Jeremy Brown, Director, Shopper Marketing

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Elizabeth Harris, EVP, Strategy
Brad Black, SVP, Account Director
Shawn Farrell, SVP, Creative Director
Udayan Kolandra, VP, Strategy
Michelle Weed, ACD
Molly Garris, VP, Digital Strategy


SUMMARY

Get an A+ in Eye Care is a cause-related, Back-to-School promotion that happened during the time of year when parents are thinking about setting kids up for success in school and thinking about their childs vision and eye health. Our displays, our website and social media got our message out: like us on Facebook and well donate to help get vision screenings for kids. Our idea increased awareness and sales, was embraced by retailers, and resulted in over 100,000 new likes and over 1000 eye exams.

CASE STUDY

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CASE VIDEO


Hero Medium: Social Media

Medium Featured On Video: Branded Content, Digital/Interactive, Mobile/Tablet, Print, Retail Experience, Social Media

Audience: Families,Fathers,Mothers

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English