Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5

COVERGIRL
ROCK YOUR COVERGIRL

RAN IN: United States

CLIENT
Procter & Gamble


Walmart

AGENCY
Saatchi & Saatchi X *Lead Agency

Katie Hollowell, Sr. Account Manager
Amanda Rosen, Sr. Account Manager
Sarah Huhn, Project Manager
Mauriahh Beezley, Creative Director
LJ Herrera, Associate Creative Director
Laurie Lunow, Art Director
Scott Allen, Print Production Director
Alana Valentine, Account Planner
Alex Sorrell, Promotions & Media Buyer
Brandon Viveiros, Digital Production Director


SUMMARY

Our shopper wants a place where she can explore, be inspired, and find products from a brand that reflect who she is. One of the key competitive advantages for the COVERGIRL comes from the COVERGIRLs themselves who each have a real story, unique personalities, and a different look. We used online ads, social media, newspaper inserts and bold in-store displays to connect with shoppers and inspire them to Rock their COVERGIRL at Walmarts Everyday Low Prices, growing Walmarts share of COVERGIRL to the highest level in 24 months.

CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Branded Content, Digital/Interactive, Mobile/Tablet, Packaging, Print, Social Media, Sponsorship

Audience: Women

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English