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IHG Rewards Club
The Big Win

RAN IN: United States, Canada

CLIENT
IHG

Jim Sprigg, Director, Database Marketing & CRM Solutions
Kevin Hickey, Director, Global Direct Marketing
Chris Greenhalgh, Director, Global Campaign Planning & Communications
Courtney Tierney, Manager, Global Direct Marketing

AGENCY
Ogilvy & Mather *Lead Agency

Jay Cronin, Global Brand Manager
Lucy Lieberman, Executive Group Director
Rachel Pickett, VP, Account Director
Alan Whitley, VP, Creative Director
Todd Matthews, VP, Director of Technical Architecture
Tatiana Cruz, Senior Analyst, Engagement Strategy


SUMMARY

IHGs loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. How do you revitalize a loyalty program with increasingly disengaged members amidst a commoditized promotional landscape? Leverage the oodles of data at our disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win. Revenue and engagement increased by multiples compared to the previous promotions and consequently IHG set the new standard for hotel loyalty promotions.

CASE STUDY

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CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Digital/Interactive, Direct, Social Media

Audience: Active IHG Rewards Club members, Boomers (45+),Men,Women,Young Men (20-35),Young Women (20-35).

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: Multinational

Language: English