Naked Emerging Brands

Andrea Theodore, Sr. Marketing Director
Brenden Schaefer, Marketing Director
James Sheehy, Director of Strategy and Insights

The Integer Group *Lead Agency

Bob Strausser, VP Account Leadership
Ethan Decker, VP Insights and Strategy
Chris Lussow, Group Creative Director
Tony Fuller, Group Creative Director
Andrew McGuire, Creative Director
Amanda Gregory, Account Director
Maegan O'Neill, Account Supervisor

Fleishman Hillard

Blitz

OMD

Naked Juice was in a squeeze. A key value-priced competitor was undercutting prices and growing share three times faster than Naked. To beat the competition, Naked identified a unique, compelling claim: that they put one pound of fruit in every bottle. And to connect with consumers on a deeper level, they developed a cause marketing campaign that gave 150,000 pounds of fresh produce to food deserts. This effort grew Naked Juices sales by 30%, grew the category, and stole share from the value-priced competition.