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Coca-Cola
Coca-Cola Share It Forward

RAN IN: United States

CLIENT
Coca-Cola

Amanda Whittaker, Senior Shopper Marketing Manager
James Beck, VP, Shopper Marketing
Cookie Parker, Creative Activation Manager
Brendan Cranna, VP, US Sales - Sparkling Beverages
Billy Courtney, National Account Executive - Sparkling Beverages
Steve Weir, Director, Shopper Insights


Walmart

AGENCY
Shopper Events *Lead Agency

Sarah Clinard, Senior Business Development Manager
Sarah Mhoon, Senior Business Development Manager - Digital Strategy


Collective Bias *Lead Agency

Jerra Nalley, Senior Account Manager
Jared Delaney, Account Executive


SUMMARY

In the summer of 2014, two of the worlds most inclusive brands, Walmart and Coca-Cola, teamed up to inspire shoppers to share over a million icy cold Cokes to get the happiness started and then Share it Forward, thus connecting retailer, shopper and brand for something powerful. The Walmart Exclusive Share it Forward Event succeeded with an unprecedented commitment to execution excellence. The millennial targeted, socially supported plan surpassed expectations, resulting in distributing 1.2MM icy-cold coke and drive double digit lifts on 20oz months following.

CASE STUDY

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CASE VIDEO


Hero Medium: Shopper Involvement

Medium Featured On Video: Branded Content, Events, Radio, Retail Experience, Sampling, Shopper Involvement, Social Media, Sponsorship

Audience: Teens (13-20),Young Men (20-35),Young Women (20-35), Millenials

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English