GlaxoSmithKline

Jason Andree, Brand Manager
Cara Kahaly, Director of Shopper Marketing
Amardeep Kahlon, Director of Marketing
Chris Noe, Senior Brand Manager

Epsilon *Lead Agency

Meredith Daca, VP Client Services
Lori Murphy, SVP Client Services
Phil Bruno, Digital Creative Director
Karen Gebhart, Executive Vice President
Tim Moore, SVP Group Creative Director
Janet Barker-Evans, Executive Creative Director

Geometry Global

Brand Union

Launching prescription-strength FLONASE over-the-counter meant introducing the brand into a category where people traditionally shop on autopilot. In order to grab their attention, we created the biggest launch in GSK history, using an omnichannel approach to educate allergy sufferers about the more complete allergy relief of FLONASE, and drew their attention to the allergy aisle at top retailers nationwide. Within the first six months of the launch, we exceeded our target brand share and in the process, grew the category for all of our retail partners.