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Dove, Vaseline, Simple
CVS Love Your Skin

RAN IN: United States

CLIENT
Unilever

Cory Fraehsdorf, Shopper Marketing Manager

AGENCY
Team Unilever Shopper *Lead Agency

Joe Lagattuta, Executive Creative Director
Lauren Elliott, Planning Director
James Phillips, Creative Director
Andrea McGovern-Galo, Group Account Director
Bobbi Bowers, Creative Director
Heidi Schoeneck, Executive Creative Director


Shopper2Buyer


Lunchbox


Barrows


SUMMARY

In 2014, CVS re-branded with a renewed focus on health, but they needed a way to unite their health positioning with on-trend beauty categories. Unilever created "Love Your Skin," a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. "Love Your Skin" drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brands area of skin expertise to create a more powerful, head-to-toe skincare approach.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Branded Content, Digital/Interactive, OOH, Print, Retail Experience, Sampling, Shopper Involvement, Social Media

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English