Walmart

Lance Mcalindon, Director, Marketing, Global Consumer Insights & Analytics
Aaron Tucker, Sr. Manager, Media & Digital Marketing
Andy Murray, SVP, Creative & Customer Experience
David Fuhriman, Sr. Manager, Tab Strategy
Christina Johnson, Marketing Manager, Routine Trips
Ashley Gibbs, Director of Marketing, Routine Trips
Mille Alderman, Assistant Marketing Manager II, Social
Jeff Stallings, Sr. Director, Media
David Cantrell, Marketing Manager, Content Strategy
Kelly Williams, Manager I, Global Consumer Insights & Analytics

Electus *Lead Agency

Starcom

Tiny Horse

The Martin Agency

How could Walmart tell customers about the big improvements made to its fresh meat and produce? By putting the quality of their product to the test, right where customers couldnt miss it their living rooms. In 2015, Walmart partnered with Food Fighters, a reality TV cooking show, to take its quality message to prime time. The show generated content for an omnichannel program featuring chefs and home cooks alike giving Walmart meat and produce two thumbs up. The program worked, improving customer perceptions among viewers of Walmarts fresh categories by 46%.