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Multiple including Hellmanns, Green Giant, Campbells and Hunts
Publix The Best Meals Happen At Home

RAN IN: United States

CLIENT
Unilever

Melissa Perri, Sr. Shopper Marketing Manager

AGENCY
Team Unilever Shopper *Lead Agency

Tony Banasiak, Associate Creative Director
Tara Rossi, Associate Creative Director
Leah Roszkowski, Art Director
James Zachman, Senior Art Director
Rhonda Gilbert, Account Director
Andrew Glazer, Account Executive
,


Lunchbox

Anna Schneider, Account Supervisor


Weber Shandwick

Brian Conway, Director, Digital


SUMMARY

Mom was in a rut, balancing work and home, relying too much on the convenience of fast food. She simply wanted to make meals her family would love. Enter Best Meals Happen at Home for Publix: a program that gave her easy recipes, offers and inspiration at multiple touch points, like Facebook, where recipe how-to videos where played over 21,600 times. Plus, over 92 percent used coupons regularly and 65 percent utilized recipes as inspiration. It was clear, Moms embraced Best Meals Happen at Home and family mealtime was alive.

CASE VIDEO


Hero Medium: Direct

Medium Featured On Video: Direct, Print, Social Media

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English