Procter & Gamble

Aileen Musselman, P&G Communications
Julie Jones, P&G Team Leader
Kelly Hornback, P&G Media Director

Leo Burnett/Arc *Lead Agency

Lilia Arroyo-Flores, SVP, Planning Director
Jim Carlton, EVP, Creative Director
Karuna Rawal, EVP, Director of Strategy
Brendan Nash, SVP, Creative Director
Scott Fry, VP, Executive Producer

United Artists Media Group *Lead Agency

Fred Nelson, President - People's Choice Awards

Blue Chip Marketing Worldwide

Katie Karsten, Account Supervisor

This January, P&G Beautys three year partnership with Walgreens and the Peoples Choice Awards needed a refresh to engage shoppers with the broader P&G portfolio of beauty AND wellness brands. While our shopper believed in a healthy approach to beauty, her resolutions didnt always reflect this. To activate her holistic beauty mindset at Walgreens, we created Your Year #StartsHere. With healthy beauty solutions and celebrity inspiration, we sparked a conversation around all the ways to meet her goals at Walgreens. Our efforts set new highs in sales, category growth, and impressions.