Nestl USA

Geometry Global *Lead Agency

Stephanie Abell, Senior Strategist
Michael DiStefano, VP, Group Creative Director
Jennifer McNeil, Senior Art Director
Ashleigh Saylor, Copywriter
Carey Patton, Associate Account Director
Susan Ladd, VP, Group Account Director
Chris Flora, Brand Manager
Kathy Kluchurosky, Director, Production Services
Diane Hoffman, Senior Art Director

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After years of decline, Lean Cuisine relaunched to better fit with their core consumers needs. The Lean Cuisine consumer was shifting away from the frozen category. Food trends moved from calories and dieting to ingredients and health. Retailers were pruning SKUs and threatening to purge further. The critical task was to convince retailers that a brand suffering years of decline could generate positive growth. It wasnt until a team of agencies partnered for a last-chance relaunch campaign that perceptions began to radically change, sparking sales and increased share.