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Walmart
Walmart Pickup and Delivery

RAN IN: United States

CLIENT
Walmart

Holly Evans, Sr. Manager, Visual Merchandising Structural Signs
Matt Parry, Sr. Director, Customer Experience Marketing
Charlie Lairamore, Sr. Manager, Marketing Creative - Special Projects
Andy Rubacky, Sr. Manager, Design
Courtney Eder, Sr. Manager, Customer Experience Marketing
Alvis Washington, Sr. Director, Customer Experience Marketing
Joseph Pao-Wu, Assistant Marketing Manager, Customer Experience Marketing
Erin Baker, Project Manager II, Visual Merchandising
William Andrews, Sr. Manager, Customer Experience Marketing
Richard Lopez, Sr. Manager, Visual Merchandising Corporate Signs

AGENCY
The Mars Agency *Lead Agency


Miller Zell


SUMMARY

In 2015, Walmart gave customers unprecedented access to its vast assortment through the launch of Walmart Pickup and Delivery. This innovative new service made it possible for customers to order anything even groceries at Walmart.com and have it delivered to their home or available for pickup at their local Supercenter or Neighborhood Market for free. To introduce and guide customers through this new trip, Walmart designed an omnichannel experience and communications plan that raised awareness and streamlined the shopper experience.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Digital/Interactive, Direct, Ecommerce, Mobile/Tablet, Retail Experience, Shopper Involvement

Audience: Other

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English