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Walmart
Chosen by Kids

RAN IN: United States

CLIENT
Walmart

Carol Vella, Senior Marketing Manager
Stuart Sparks, Assistant Marketing Manager
Jaren Judd, Project Manager II
Brad Bedwell, Senior Buyer
Julie Markey, Marketing Director
Donald Schmidt, Sr. Director, Marketing Design
Kim Bowden, Assistant Marketing Manager II
Marybeth Holden, Marketing Integration Manager II
Dan Cook, Marketing Manager, Walmart.com

AGENCY
Starcom *Lead Agency


Shopper Events

Katie Pevehouse, Business Development Manager


The Martin Agency


OneKreate


Quick Test


SUMMARY

Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.

CASE VIDEO


Hero Medium: Events

Medium Featured On Video: Branded Content, Digital/Interactive, Direct, Events, Print, Retail Experience, Sampling, Shopper Involvement, Social Media, TV, Other

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National, Non-English

Language: English