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Amop Pedi Perfect
Love Your Feet: Amop Pedi Perfect launch at Target

RAN IN: United States

CLIENT
RB

Emily Majkowski, National Account Manager
Krysten Howey, Associate Brand Manager
Sherry Kerrigan, Shopper Marketing Manager
Kavitha Sekhar, Sr. Brand Manager

AGENCY
IN Marketing Services *Lead Agency

Stephanie Grimmel, Art Director
Courtney Wolf, Sr. Account Executive
Annette Opseth, Account Director
Ren Pia, Creative Director
Jeannie Sexton, Account Director


SUMMARY

Launching a product into a low-engagement category is tough. But when the product isnt placed in an intuitive location, the challenge magnifies. So to launch Amop Pedi Perfect, we boldly broke out of the foot care aisle. Engaging our beauty-minded Target guest during peak moments of self-indulgence and tactically redirecting her to the foot care aisle, we inspired her to embrace Amop, and her feet, as part of her beauty routine. The result? A U.S. foothold for Amop and a significant increase in foot care category sales at Target.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Branded Content, Digital/Interactive, Direct, Ecommerce, Mobile/Tablet, Pricing, Print, Retail Experience, Search Engine Marketing (SEM/SEO), Shopper Involvement, Social Media, Trade Communications/Promo

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English