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Suave, Caress, TRESemmand Axe
Walgreens Give H20PE to Others

RAN IN: North America

CLIENT
Unilever

Mary Drapp, Shopper Marketing Manager

AGENCY
Team Unilever Shopper *Lead Agency

Soche Picard, EVP, Managing Director
Heidi Schoeneck, EVP, Executive Creative Director
Phil White, EVP, Head Of Strategy
Shari Rafferty, VP, Account Director
Jennifer Berry, Account Director
Tracy Mathison, Creative Director
Lauren Elliott, VP, Director - Strategic Planning
Jonathon Young, VP, Analytics
Amy Stockwell, Director - Digital Strategy


Geometry Global *Lead Agency


SUMMARY

Imagine the power of changing lives by just ONE purchase at Walgreens? We did, and set out to make a difference. Clean drinking water is scarce and nearly 1 billion people don't have access to it. In 2016, Unilever and Walgreens, in partnership with Me to We set out to change that and #GiveH2OPE to people in need. We drove awareness of the global water crisis and provided 13 million gallons of clean water to a community in Kenya. We drove 50% incremental dollar sales lift, and made purchases at Walgreens matter.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;BRANDED CONTENT Post;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Post;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT During;DIRECT Post;DIRECT Email;DIRECT Retailer Specific;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Post;MOBILE/TABLET App;MOBILE/TABLET Display Ad;MOBILE/TABLET Messaging Editorial Content;PR Pre;PR During;PR Post;PRICING Pre;PRICING During;PRICING Trade;PRINT Pre;PRINT During;PRINT Magazine - Print;PRINT Newspaper - Print;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SEARCH ENGINE MARKETING (SEM/SEO) Pre;SEARCH ENGINE MARKETING (SEM/SEO) During;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Post;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT Viral;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post;SPONSORSHIP Pre;SPONSORSHIP During;SPONSORSHIP Post

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English