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Contours
The Baby Stroller Test-Ride by Contours

RAN IN: United States

CLIENT
Kolcraft

AGENCY
FCB/RED *Lead Agency


FCB Chicago *Lead Agency

John Bleeden, Executive Creative Producer
Hollie Platte, SVP, Management Director
Max Geraldo, SVP, Executive Creative Director
Gustavo Dorietto, VP, Creative Director
Kelley Varga, Senior Producer
Sue Salvi, Writer
Megan Kellie, Writer
Todd Durston, SVP, Creative Director
Gabriel Schmitt, Creative Director
Todd Tilford, Chief Creative Officer


Current


Lord + Thomas


Cinema Libertad LLC


SUMMARY

Contours is a small brand in the premium stroller category that was able to turn a minimal budget and powerful insight into an effective never-been-done-before solution. "The Baby Stroller Test-Ride" lets parents experience first-hand what their babies can't describe. We created an in-store product demonstration and compelling social content to influence more stroller shoppers online, where they research and share. 

CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;GUERILLA During;GUERILLA Ambient Media;OOH During;OOH Other;PR Pre;PR During;PR Post;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Retailtainment;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post

Audience: New Parents

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English