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TRISCUIT Crackers
Kroger Made for Summer Nights

RAN IN: North America

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Kara Farnham, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Margaret Naughton, VP, Group Director
Jen Beutler, Account Supervisor
Elizabeth Coulter, Account Supervisor
Katie McElligott, Creative Director
Mark Weiher, Associate Creative Director
Curtis Stenger, Senior Art Director


SUMMARY

During summer, the Kroger Super Mom has a set list of fresh, tasty, and flavorful seasonal food combinations she typically shops for, and crackers don't make her summer inspiration food list. We saw an opportunity to inspire our Kroger Super Mom with dozens of delicious summer TRISCUIT Crackers recipes, “Made for Summer Nights." We paired a few, fresh ingredients (plus, the backyard grill) to help bring the flavors of summer to crackers. TRISCUIT Crackers made the summer more magical for the Kroger cracker category by driving growth +4.3% versus YAG.

CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE Other;MOBILE/TABLET Pre;MOBILE/TABLET Display Ad;PRICING During;PRICING Couponing;PRINT During;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA During

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English