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Tom's of Maine
Tom's of Maine Personal Care with a Purpose at Target

RAN IN: North America

CLIENT
Tom's of Maine

Kristel Roffler, Customer and Shopper Marketing Manager
Matt Smith, Sr. Shopper and Customer Marketing Team Lead

AGENCY
The Mars Agency *Lead Agency

Jennifer Gottschalk, Associate Creative Director
Ashley Weller, Director, Retail Strategy


cohn and wolfe

Dain Prer, Director
Kim Erlichson, Senior Vice President


SUMMARY

Tom's of Maine was accepted into Target's exclusive "Made to Matter - handpicked by Target" program beating out 60 other natural and wellness brands. It delivered double digit sales and share growth, and increased awareness for Tom's of Maine, Target and the Made to Matter program.  

CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT During;DIRECT Email;DIRECT Retailer Specific;DISTRIBUTION CHANGES During;ECOMMERCE During;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET In-App or In-Game Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;MOBILE/TABLET Messaging Editorial Content;PACKAGING During;PR During;PRICING During;PRICING Couponing;PRICING Trade;PRODUCT DESIGN During;PRODUCT DESIGN Account Specific;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA During;TRADE COMMUNICATIONS/PROMO During

Audience: Women

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English