Procter & Gamble

Angelica Matthews, Customer Team Marketing Manager
Renee Carr, Sr. Marketing Specialist

Saatchi & Saatchi *Lead Agency

Zach Rolle, Account Manager
Alex Spinks, Project Manager
Trenton Moss, Production Manager
Mary Waldrup, Digital & Media Strategist
Claire Meadors, Digital Producer
Garth Krizman, Creative Director
Anna Worsham, Shopper Strategist
Michelle Sbabo, Account Director

At Sam's Club, P&G sales seemed to slump between promotional periods, and members were skipping key P&G categories as they shopped. Through a club-specific campaign, we showed our member mom the benefits of stocking every room of her home with club packs of everyday essentials. Online, on her phone, and in the club, we reminded her at every opportunity that a Full Home is a Happy Home. Members seemed to get the message, filling their homes with P&G packs and generating a 9% sales lift total for the campaign.